ITC's Market Analysis Tools
The International Trade Centre has developed a range of market analysis tools that collectively help improve international-trade transparency and enable companies and trade support institutions to identify export/import opportunities and compare market-access requirements (e.g. tariffs, official market regulations and other non-tariff measures, and private voluntary standards such as organic certification or FAIRTRADE). The tools help trade policymakers monitor national trade performance and prepare for trade negotiations.
Trade Map provides on-line access to the world’s largest trade database and presents indicators on export performance, international demand, alternative markets and the role of competitors from both the product and country perspective. Trade Map operates in a web-based interactive environment and covers the trade flows (values, quantities, trends, market share, and unit values, both in graphic and tabular format) of over 220 countries and territories and 5,300 products defined at the 2, 4 or 6-digit level of the Harmonized System. Trade data is also available at tariff line level for more than 150 countries and on a monthly or quarterly basis for more than 100 countries.
Market Access Map provides information on applied customs tariffs including MFN tariffs and preferences granted unilaterally and in the framework of regional and bilateral trade agreements. Users can find ad valorem equivalents (AVEs) for non-ad valorem duties in order to compare tariffs across countries and simulate tariff reduction scenarios. The application also covers tariff rate quotas, trade remedies, rules of origin as well as the corresponding certificates, bound tariffs of WTO members, non-tariff measures (NTMs) and trade flows to help users prioritize and analyse export markets as well as prepare for market access negotiations.
Standards Map provides online access to ITC’s most detailed database on private standards and presents academic, scientific papers and research articles discussing private standards issues in global value chains. Standards Map operates in a web-based interactive environment and enables comparisons of private standards requirements at various levels of analysis, from social and environmental general requirements to very detailed criteria and indicators on food safety issues, carbon emissions measures and specific requirements for labour rights and gender issues. Standards Map covers private or “voluntary” standards applicable in over 180 countries and cover over 60 sectors and product groups.
The Investment Map database collects yearly FDI statistics for about 200 countries and detailed FDI sectoral and/or country breakdown for about 115 countries. The Investment Map helps Investment Promotion Agencies identify priority sectors and competing countries for foreign investments, as well as existing and potential foreign investors. Moreover, it helps companies identify potential locations for investment abroad.
ITC offers a wide range of interactive training materials on market analysis tools. For each tool, you will find downloadable presentations, practical exercises, video tutorials, user guides in different languages, in-depth explanations about our references and methodologies, and a leaflet briefly summarizing the functions of the tools.