Webinar on Market Access – Concepts and information tools

SITA Webinar Series

01 October 2020. Geneva

Concept Note

Understanding market dynamics and trends in a challenging global environment is key for business support organisations that are committed to providing meaningful advisory services to their members. Supporting Indian Trade and Investment for Africa (SITA) facilitates a virtual training on trade, investment and market analysis capacity building services specifically customized for Business Support Organisations (BSOs) for the economic recovery post COVID-19.

As value chains are disrupted, small businesses must be agile and able to diversify their markets. BSOs need to support firms to adapt their trade strategies to take advantage of emerging opportunities and mitigate their market risks. ITC experts will help the participants from selected BSOs gain knowledge on market intelligence solutions that will empower them to provide more targeted and valuable business advice to their clients.

The programme covers subjects ranging from market diversification, supply chain management, market requirements, among others, with sector-focus sessions. The training will enable participants to carry out market analysis for their specific sectors and products, using a range of ITC’s market analysis tools.


Mr Mohamed Tarek Issa is an Associate Market Analyst at the International Trade Centre (ITC) – a joint agency of the United Nations and the World Trade Organization (WTO). His work at ITC’s Trade and Market Intelligence section focuses on non-tariff measures (NTM) and market access. He has supported the implementation and analysis of the NTM Business survey in Bahrain, Oman, Pakistan and Sudan. He is also actively involved in other trade intelligence, market analysis and capacity building related projects.

Prior to ITC, Mr Issa gained experience in the private sector in Egypt where he worked as a business analyst for the regional distributor of Henkel and Unilever. He has also worked at the WTO where he supported research work on trade and investment regulations in the MENA region. He hold a Master’s degree in Economics of Development from Paris I Sorbonne University, France and an undergraduate degree from Cairo University, Egypt.

About SITA

Despite an enormous untapped potential for trade expansion between India and Africa, data reveal that a limited number of products are currently being traded. India’s trade with Africa is concentrated in certain sectors and countries, and it is dominated by exports of primary commodities.

In this context, the United Kingdom of Great Britain and Northern Ireland’s Foreign, Commonwealth and Development Office (FCDO) mandated the International Trade Centre (ITC) to design and implement a project, called ‘Supporting India’s Trade Preferences for Africa’ (SITA). The project responds to the challenges that selected East African countries – Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania – face in increasing and diversifying exports.

Video recording


Event documents

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